25Union is a Ukrainian clothing brand that creates elegant and practical things that emphasize a woman's natural beauty.
Before that as the finished product becomes part of our customers' wardrobe, it goes through a short life in our production, we come up with the design, style, select fabrics and make patterns, and most importantly - we put meaning into our clothes.
As you know, meaning cannot exist without a story, so Anna, one of the founders and the owner of the brand, shared the story of the creation of 25Union.
This story began three years ago, when I dared to turn my old dream into reality. For about 10 years I worked as a photographer for brands, the work brought me pleasure, but I always wanted to have my own business and develop my own business. At a certain point, I felt that I was ready to create something of my own, then, after consulting with my husband, we decided to open a family business for the production of clothes, which is how the 25Union journey began.
From the idea to the creation, it was necessary to go through many stages, the first of which was to name the brand. This is an important stage, because the name, like the name, can tell about the character and set the right tone, so my husband and I took responsibility for choosing the name.
25 is our family's lucky number, it brought success to us, we wanted it to bring success to our company, so we decided that this number should definitely be in the name. Union - translates as union, and this is what describes our brand, because we unite creative and inspired people who love their work and get pleasure from what they do. Our team consists of such people, so I think the name 25Union reflects our harmonious, coordinated work and the success we have achieved.
We opened the production in Kharkiv, it is an industrial city in which everything contributes to the development of business, that is why we succeeded quickly, already after 1-2 months of work, sales began and we saw the result.
When we started working, there were only a few people at the factory, one seamstress and a technologist, I was involved in all processes, they tried on clothes, I did photo shoots and managed social networks. It was difficult to do all this, but it gave me the opportunity to create a brand that reflected me and give it exactly the style that I wanted to see.
Over time, our family business began to grow like-minded, so we gathered it into one a team of employees who created clothes, worked in the warehouse, sent orders and worked online.
In addition, at the core of our creative team there are four people - this is Emilia - the main model and face of our brand, Marina - a fashion designer who is engaged in creating new clothing models, me and my husband Eldar, who make sure that our business develops and prospers.
During the three years of operation, 25Union grew and changed, the team from a few people increased to a team of 100 employees, we began to produce our own shoes and significantly expanded production.
Our business flourished until the full-scale invasion of Ukraine began. Since production was located in Kharkiv , it was too dangerous to work there and the work stopped, we thought we had lost everything we had been creating for years. However, after two weeks, we started looking for options to resume work, and the best solution for this was to move the production to another city. It was difficult to find a large space, and after a long search, we chose a place in Vinnytsia and moved everything we had there. A part of our team with their families also moved with us, for which we are very grateful to them and support them in everything, because these are the people thanks to whom our brand continues to work in such a difficult period.
I like everything about our brand. I like the team, because they are people who are close to us in spirit, I like the quality and style of clothes , almost my entire wardrobe consists of our things and all our girls wear them, and this is an indicator for me. And most of all, I like that the girls and women who buy our clothes are satisfied, send photos and videos in our things, and this is the most pleasant, because we work right now
