Stories hiding behind beautiful shots

When creating the autumn-winter collection, we were inspired by the nature of the Ukrainian mountains, textures and colors that inspire, soothe and give comfort, so at the development stage we decided that the shooting should be in the lap of nature.

For us, the Carpathians are a magical place that fills us with strength and inner peace, so we enjoyed every moment of the business trip and were excited to discover new things.

The first days of the business trip we spent time communicating with the team and looking for locations that would successfully reflect the mood of the collection. However, the weather made its own adjustments and created unforeseen difficulties for us. When we went to the river to shoot, it was raining heavily, and when we finally got to the location we had chosen in advance through the forest thickets, we saw that due to the change in water level, the stones had been submerged and the landscape of the location had changed. The rain didn't stop, but we decided not to change our plans and, on the initiative of our model, Lisa, we still shot.

The next shoot was on a mountain, the way to which was not easy, but it was made more interesting by our driver, Petro, who told stories about the lives of the locals and was surprised by our desire to shoot in such difficult conditions. As he said goodbye, he said that our story was worthy of being included in the book of his life that he would like to write.

In the mountains, we saw picturesque views and beautiful meadows. The colors of yellowed leaves and sun-burnt grass shimmered beautifully and created an incredible landscape.

The strong wind made it difficult for us to shoot, but with our joint efforts and creative approach we turned it into an advantage and shot the desired shots, once again making sure that all difficulties can be turned into positive and interesting moments that will become part of the history of 25 Union.